Sistem Cosmetic, which was founded in 2007 by Sinan Kara, who wanted to reflect his experience in professional hair and hair products by serving the sector in a systematic and ethical manner, took firm steps forward with the inclusion of Sinan Aydın in 2010 and Hasan Aydın in 2013 in the company and it gained its respective place in the industry.

Sistem Cosmetic, which started the Turkey distributorship of world-famous brands with Paul Mitchell in 2012, started working to create its own brand by combining its own equity and experience in 2016.

Operation Center

The production area where the filling and packaging of our own brand Hush is made, and the warehouse area where the shipments of all our brands are organized

Hush Academy

Our training center equipped with state-of-the-art presentation and hairdressing equipment, where our hairdresser business partners are trained to improve themselves and their businesses. With the Hush Academy, the mission of raising qualified and qualified personnel for the hairdressing industry has also been undertaken.


Our workshop where all the wooden and iron materials and stands of our products are produced.


The HUSH brand, which is aimed to take its place in the world with the mission of Doğan International Professional Hair Cosmetics Brand in Turkey, presented its first product to hairdresser friends in 2018. The Hush Tangle Free product was a great success in the year it was launched and brought the ‘Product of the Year’ award to the company, which achieved double growth. The brand was followed by the HUSH The Passion and HUSH TruBlonde series.


At the point it has reached 500 professional products; The company, which offers to consumers with 16 distributors and more than 5000 sales points throughout Turkey, is on the way to become a leader in the sector with the sales network it has established, and aims to bring the HUSH brand to 1 million consumers by the end of 2020.

In 2020, HUSH ACADEMY was established to contribute to the professional and personal development of business partners in the sector, and the mission of raising qualified and skilled personnel for the hairdressing industry was undertaken.

Aiming to be the indispensable companion of women who love to look beautiful and well-groomed in every situation, and hairdressers who are their closest friends, Sistem Cosmetic aims to double its business volume every year by maintaining its steady growth.


Sistem Cosmetic, which also made a breakthrough in the field of production in 2018, carries out the filling and packaging of the products of its own brand in its facilities where it invested 10 million TL and continues its investments rapidly for the facilities where its products will be produced 100%.